Brand Driven

副标题: The Route to Integrated Branding Through Great Leadership

ISBN: 9780749437978

出版社: Kogan Page

出版年: 2003-04-01

页数: 334

定价: USD 45.00

装帧: Hardcover

内容简介

A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.