Mobilizing Generation 2.0

副标题: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth

ISBN: 9780470227442

出版社: Jossey-Bass

出版年: 2008-04-25

页数: 288

定价: USD 39.95

装帧: Paperback

内容简介

Use new media to attract and mobilize young people!

Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.