Writing In Bullets

ISBN: 9780762415977

出版社: Running Pr Book Pub

出版年: 2003-9

页数: 96

定价: 72.00元

装帧: Pap

内容简介

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This is a style guide in the spirit of Strunk & White's classic Elements of Style , with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's "rules" of usage are based in solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others.