Mass Media in a Changing World

ISBN: 9780073511900

出版社: McGraw-Hill Humanities/Social Sciences/Languages

出版年: 2007-02-02

页数: 624

定价: USD 90.00

装帧: Paperback

内容简介

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD.