Communication of Innovations

副标题: A Journey With Ev Rogers

ISBN: 9780761934776

出版社: Sage Publications Pvt. Ltd

出版年: 2006-07-05

页数: 248

定价: USD 37.95

装帧: Paperback

内容简介

This volume, a collection of 10 original essays, is in honour of the contributions of Everett Rogers to the field of communication and social change. Written by former students, colleagues and well known contemporaries, the essays present an intellectual landscape about social change. It illustrates how Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few. Containing personal narratives and memories, and illustrated with pictures and boxed vignettes, the volume is a starting point and a guide for future scholarship and practice.