The Selling of the President

副标题: The Classic Account of the Packaging of a Candidate

ISBN: 9780140112405

出版社: Penguin Books

出版年: 1988-8-2

页数: 272

定价: 127.00元

装帧: 平装

内容简介

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.