GLOBAL MARKETING MANAGEMENT 全球营销管理(第五版)
ISBN:9787302024958内容提要 本书作者所著的《多国营销管理》(1974)一书曾开创国际市场营 销之先河。本书则沿袭了《多国营销管理》的优点,即将最新的实践 经验与研究成果和对该领域未来发展...
GLOBAL MARKETING MANAGEMENT 全球 营销 管理 第五 版
Network Marketing网络营销
ISBN:9787115091987...
Marketing Mix Standardisation in International Marketing
...
MarketingMixStandardisationinInternationalMarketing
Business Marketing
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts o...
Connected Marketing, First Edition
ISBN:9780750666343Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth ...
Connected Marketing First Edition
Marketing Your Consulting Services
ISBN:9780787965433Elaine Biech keeps her promises. Just open Marketing Your Consulting Services to the preface, and ...
Marketing Your Consulting Services
Techno-Ready Marketing
ISBN:9780684864945Conventional techniques for marketing technology products fail primarily because marke...
Marketing Research 7E
ISBN:9789971513894Transform a world of marketing data into strategic advantage In a world exploding with marketing da...
BEST PRACTICES IN INTERNATIONAL MARKETING
ISBN:9780030340369...
BEST PRACTICES IN INTERNATIONAL MARKETING
MARKETING CHANNELS
ISBN:9780071121002...
SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ISBN:9780071199148...
SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition
ISBN:9780071216784...
ADVERTISING AND PROMOTION An Integrated Marketing Communications Perspective Sixth Edition
The Art of Cause Marketing
ISBN:9780071387026Experts agree that "The Art of Cause Marketing" is an instant classic! 'A very valuable practical g...
Marketing Research, 7th Edition (精装)
ISBN:9780471363408...
Marketing Research 7 th Edition 精装
Harvard Business Review on Marketing
ISBN:9781578518043Book Description Harvard Business Review is a brand name recognized throughout the world. ...
Harvard Business Review on Marketing
WHEN MARKETING BECOMES A MINEFIELD
ISBN:9781591395058PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to...
WHEN MARKETING BECOMES A MINEFIELD
Marketing Management
ISBN:9780130122179This world-wide best-selling book highlights the most recent trends and developments in global mark...
The 7 Essential Steps to Successful eBay Marketing
ISBN:9780072260915This title reveals what it takes to make your listings stand out from the crowd, inspire confidence...
The 7 Essential Steps to Successful eBay Marketing
Clueless In Marketing Communications从营销沟通新人到营销沟通高手
ISBN:9780131028418...
Clueless In Marketing Communications 从 营销 沟通 新人 到 营销 沟通 高手
MARKETING MANAGEMENT ELEVENTH EDITION
ISBN:9780130497154...
MARKETING MANAGEMENT ELEVENTH EDITION
MANAGEMENT AND MARKETING
ISBN:9781899396801In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of...
Strategic Marketing Management, 6th Edition
ISBN:9780471415725...
Strategic Marketing Management 6 th Edition
Marketing Management
ISBN:9780324022032...
Effective Marketing with InfoTrac College Edition
ISBN:9780324063929With consolidated coverage of the principles of marketing, Effective Marketing stands out for its e...
Effective Marketing with InfoTrac College Edition
Marketing
ISBN:9780324068610...
Marketing: an introduction 7e
ISBN:9780131273122This accessible, streamlined introduction to marketing by two of today's best-selling marketing aut...
Basic Marketing A Global-Managerial Approach,15e
ISBN:9780071111768...
Basic Marketing A Global Managerial Approach 15 e
Basic Marketing
ISBN:9780071124003...
KEY CONCEPTS IN MARKETING
ISBN:9781403915276...
Christmas Advertising,Marketing & Display
ISBN:9781584710622...
Christmas Advertising Marketing Display
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
ISBN:9780071361149...
The Handbook of Online Marketing Research Knowing Your Customer Using the Net
Analyzing Markets, Products, and Marketing Plans
ISBN:9780658001338From the American Marketing Association, the world's largest and most comprehensive professional as...
Analyzing Markets Products and Marketing Plans
MARKETING THE HR FUNCTION
ISBN:9781904298434...
Power Marketing for Small Business
ISBN:9781555715243Guides you step-by-step through all aspects of marketing. No jargon- just the facts and tips to get...
Power Marketing for Small Business
The Ultimate Guide to Sports Marketing
ISBN:9780071361248This title includes vital industry information, Internet strategies, and more. It offers an insider...
The Ultimate Guide to Sports Marketing
Big Business Marketing For Small Business Budgets
ISBN:9780071405973小企业的竞争优势主要在于其能够比与之竞争的大企业提供更加个性化的服务。然而,客户关系管理(CRM)方法和网络技术现在已经使得全球性的企业看起来而且运转起来比以前更“小”,这迫使本土企业不得不去发掘新...
Big Business Marketing For Small Business Budgets
Marketing for Pharmacists
ISBN:9781582120041Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equip...
Smart Marketing for Small Business
ISBN:9780074710753Marketing is not just about selling, advertising or promoting. It is about finding out what custome...
Smart Marketing for Small Business
Entrepreneur Magazine's Ultimate Small Business Marketing Guide
ISBN:9781932156102...
Entrepreneur Magazine s Ultimate Small Business Marketing Guide
Opportunities in Marketing Careers
ISBN:9780071448987Are you looking for the latest information to open the door to the career of your dreams? "Opportun...
Opportunities in Marketing Careers
Leading Through Relationship Marketing
ISBN:9780074713747Relationship marketing is what relationships in business are all about; the strategy of properly al...
Leading Through Relationship Marketing
Effective e-mail Marketing
ISBN:9780814471470E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic b...
Resumes for Sales and Marketing Careers, Third edition
ISBN:9780071438513Sales and marketing are wide-ranging fields covering everything from customer service representativ...
Resumes for Sales and Marketing Careers Third edition
Marketing As Strategy
ISBN:9781591392101CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost ...
Hot Marketing, Cool Profits
ISBN:9780074711590Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will ...
Strategic Marketing Management
ISBN:9780071450935Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw...
Strategic Marketing Management
Emotion Marketing
ISBN:9780071364140'Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to...
OPT-IN MARKETING
ISBN:9780071435284offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a...
Successful Network Marketing for the 21st Century
ISBN:9781555715571...
Successful Network Marketing for the 21 st Century
Guerilla Marketing in 30 Days
ISBN:9781932531299Distillation of the best-selling "marketing" book series in history (Guerrilla Marketing), that det...