Business Marketing

副标题: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)

作者: F·Robert Dwyer/John F Tanner

出版社: McGraw-Hill/Irwin

出版年: 2005-01-21

定价: USD 131.56

装帧: Hardcover

内容简介

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.