Branding New York

ISBN: 9780415954419

作者: Miriam Greenberg

出版社: Routledge

出版年: 2008-2

页数: 344

定价: $ 158.20

装帧: HRD

内容简介

"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.