Nail 'em

ISBN: 9781591020479

出版社: Prometheus Books

出版年: 2003-2

页数: 275

定价: $ 25.97

装帧: Pap

内容简介

"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. 'Nail 'Em!' is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations.