The Guide to Successful Destination Management

ISBN: 9780471226253

出版社: John Wiley & Sons Inc

出版年: 2004-3

页数: 288

定价: 506.00元

装帧: HRD

内容简介

Get the most comprehensive guide to destination management! From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make - or break - an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers. Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time. The Guide to Successful Destination Management features: * Association of Destination Management Executives' (ADME) Accepted Practices and Guidelines * Advice and guidance on everything from food and beverage to risk management and ethics * Sample forms, letters, and contracts * Real-world case studies * A practical ethics quiz