The Art of Selling to the Affluent

副标题: How to Attract, Service, and Retain Wealthy Customers & Clients for Life

ISBN: 9780471703235

出版社: Wiley

出版年: 2004-12-27

页数: 241

定价: USD 27.95

装帧: Hardcover

内容简介

This insightful book shows salespeople how to meet the needs of affluent clients--from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. "The Art of Selling to the Affluent" is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.