Marketing Channels

ISBN: 9780131913462

出版社: Prentice Hall

出版年: 2006-1

页数: 624

定价: 173.33

装帧: HRD

内容简介

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.