Airline

ISBN: 9780130654885

出版社: Prentice Hall

出版年: 2001-7

页数: 120

定价: $ 77.97

装帧: Pap

内容简介

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.