Mastering Automotive Challenges

ISBN: 9780749445751

出版社: Kogan Page Ltd

出版年: 2007-4

页数: 378

定价: 719.00元

装帧: HRD

内容简介

This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.