Persuasive Advertising

副标题: Evidence-based Principles

ISBN: 9781403913432

出版社: Palgrave Macmillan

出版年: 2010-6-15

页数: 350

定价: USD 92.00

装帧: Hardcover

内容简介

This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.