What Customers Really Want

ISBN: 9780785288367

出版社: Thomas Nelson Inc

出版年: 2006-10

页数: 228

定价: $ 15.81

装帧: Pap

内容简介

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.