Philosophy of Branding

ISBN: 9780749450007

出版社: Kogan Page Ltd

出版年: 2007-7

页数: 192

定价: $ 14.95

装帧: Pap

内容简介

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world’s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights, and summaries of each philosopher's "top tips,” this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.