Guerilla Advertising

ISBN: 9780395687185

出版社: Houghton Mifflin

出版年: 1994-6

页数: 324

定价: 142.00元

装帧: Pap

内容简介

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.