Developing and Role Playing Effective Sales Presentations

ISBN: 9780324223972

出版社: Thomson Learning

出版年: 2004-9

页数: 120

定价: $ 63.22

装帧: Pap

内容简介

"Developing and Role Playing Effective Sales Presentations" is entirely dedicated to the sales process and developing the sales call. Each student builds and role plays an actual presentation using a simple, learn-by-doing process that is consistent with the techniques of leading corporate sales trainers. Students begin the process of developing a sales presentation by choosing actual products or services that they can sell, then they gather information needed for the presentation. Students plan what will then be communicated in the four sections of the sales presentation: The Approach, Securing Desire, Handling Objections, and Closing the Sale. Finally, they role-play the presentation, ensuring that they can combine all parts of the sales process effectively.