Beyond Branding

ISBN: 9780749443993

出版社: Kogan Page Ltd

出版年: 2006-4

页数: 236

定价: 239.00元

装帧: Pap

内容简介

"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing