Brainstorming Reinvented

ISBN: 9780761932703

出版社: Sage Pubns

出版年: 2004-12

页数: 230

定价: $ 63.28

装帧: Pap

内容简介

Linda Correll offers a radical new way to speed up the creative process through the technique of 'creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.