Market Entry in Japan

ISBN: 9781403998606

出版社: Palgrave Macmillan

出版年: 2008-10

页数: 176

定价: $ 107.35

装帧: HRD

内容简介

"Market Entry in Japan" provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on 'Managing under Different Entry Methods'. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question 'How should your corporate activities in Japan be organized?'