Attitudes And Persuasion

副标题: Classic And Contemporary Approaches

ISBN: 9780813330051

出版社: Westview Press

出版年: 1996-1-26

页数: 336

定价: USD 48.00

装帧: Paperback

内容简介

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.