Captains of Consciousness_图书大全
Captains of Consciousness
副标题: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition
ISBN: 9780465021550
出版社: Basic Books
出版年: 2001-6-28
页数: 272
定价: USD 20.95
装帧: Paperback
内容简介
The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
作者简介
Stuart Ewen is Professor and Chair of the Department of Film & Media Studies at Hunter College. He is also a filmmaker and lives in New York City
