The Experience Economy

副标题: Work Is Theater & Every Business a Stage

ISBN: 9780875848198

作者: B·Joseph Pine II/James H·Gilmore

出版社: Harvard Business School Press

出版年: 1999-4-1

页数: 272

定价: USD 32.95

装帧: Hardcover

内容简介

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You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine & Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.

作者简介

约瑟夫·派恩（B. Joseph Pine II）和詹姆斯·吉尔摩（James H. Gilmore）是位于俄亥俄奥罗拉的战略地平线LLP公司的共同创始人。该公司是一家思想创作室，致力于帮助商业企业构思和设计新的运作方式，以便对它们的经济提供物增加附加值。他们与管理层共同工作，以便抓住正在浮现的体验经济之本质，并且想像他们在其中的作用——无论是展示体验经济、指导转型，还是对任何经济提供物予以大规模顾客定制。派恩和吉尔摩经常在专业学会和贸易协会的各种会议以及私人企业中高级经理教育项目中演说和授课。他们已经就商业战略与创新写过许许多多的文章，他们经常合作署名，一起在诸如《哈佛商业评论》、《华尔街杂志》、《战略与领导》、《背景》、《成本管理杂志》、《首席信息执行官》和《首席执行官》等刊物上发表文章。派恩和吉尔摩还出现在“美洲早上好”、“ABC新闻”、“CNBC”上，照片出现在《美国商业杂志》上，他们的言论还经常被《福布斯》、《财富》、《商业周刊》和《纽约时报》、《商业2.0》、《信息周刊》和《今日美国》所引用。

派恩撰写了获奖的著作《大规模顾客定制：商业竞争的新前沿》（波士顿：哈佛商学院出版社1993年出版），他是宾州立大学高级经理教育项目的教学负责人。他还在加州大学洛杉矶分校安德森管理研究生院高级经理教育项目的教师、IBM高级商学院兼职教师，并且经常被邀请担任MIT斯隆管理学院的客座讲师。在共同创办战略地平线LLP公司之前，派恩在IBM公司担任过诸多职务，并且对该公司在明尼苏达罗切斯特的工作分部获得马尔康姆·鲍尔德里奇国家质量奖有所贡献。派恩毕业于MIT斯隆管理学院。

吉尔摩在宝洁公司（P&G）开始其职业生涯，此后他在克利夫兰咨询合作公司作计算机科学公司从业达10年之义，领导了CSC咨询公司的过程创新实践。吉尔摩是爱德华·德·鲍诺博士的横向思维方法论的注册讲师，他还是创造性教育基金会和美国创造协会的成员。他还担任美国商会组织管理学院的教职，并且为盈利或非盈利的企业培育创新式思维而工作。吉尔摩毕业于宾州学沃顿商学院。

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