FAME FORTUNE
ISBN: 9780130937377
作者: Charles J·Fombrun/Cees Van Riel/C·B·M·Van Riel
出版社: 7-09999
出版年: 2003-8
页数: 304
定价: $ 33.89
装帧: HRD
内容简介
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.