Advanced Web Metrics with Google Analytics

ISBN: 9780470253120

出版社: Sybex

出版年: 2008

页数: 384

定价: USD 39.99

装帧: Paperback

内容简介

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.