The Slow Pace of Fast Change

ISBN: 9781578517800

作者: Bhaskar Chakravorti

出版社: HARVARD BUS. SC

出版年: 2003-06-01

页数: 288

定价: $ 50.85

装帧: HRD

内容简介

FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a revolutionary concept like WebMD fails. Yet, says Bhaskar Chakravorti, perhaps these outcomes should be expected. Innovations succeed only when individuals adopt them. Paradoxically, in highly interconnected markets, this happens slowly: Adoption by one depends on adoption by others. To help strategists leverage this paradox, Chakravorti provides a new framework for interconnected choice built on concepts from game theory and carried out using hands-on, go-to-market strategies.