WHEN MARKETING BECOMES A MINEFIELD

ISBN: 9781591395058

作者: Harvard Business Review

出版社: 7-09999

出版年: 2004-4

页数: 208

定价: 170.00元

装帧: Pap

内容简介

PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. The thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them - and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.