Unleashing Innovation

副标题: How Whirlpool Transformed an Industry

ISBN: 9780470192405

出版社: Jossey-Bass

出版年: 2008-08-11

页数: 272

定价: USD 27.95

装帧: Hardcover

内容简介

在线阅读本书

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool′s transformation into a leading–edge innovator and Nancy Tennant Snyder′s role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom–line results.