From Customer Retention to a Holistic Stakeholder Management System

副标题: Living a Vision

ISBN: 9783540774297

出版社: Springer

出版年: 2008-03-11

页数: 203

定价: USD 64.95

装帧: Hardcover

内容简介

The fourth in Springer 's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What 's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.