Advertising, Subjectivity and the Nineteenth-Century Novel_图书大全
Advertising, Subjectivity and the Nineteenth-Century Novel
副标题: Dickens, Balzac and the Language of the Walls
ISBN: 9780230008328
出版社: Palgrave Macmillan
出版年: 2009
页数: 228
定价: ￡50.00
装帧: Hardcover
内容简介
Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon its creative and destructive labour. They recognized that the subject hailed by the text and image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be in the world. Moving between historical enquiry and theoretical analysis, Thornton traces the early recognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.
Contents
Acknowledgements
List of figures
Introduction
THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES
Thoroughfares for Inscription
Moving Text/Motion Pictures
Montage, Mirage and the (Mis)behavior of Language
Forms of Subjection
The Making of the Subject
READING THE DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL
The Floating Gaze
'Anti-Bleak House'
Gothic Mechanisms of Advertisement and Novel
BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE
The Language of the Paris Walls
The becoming virtual of César Birotteau
Dissolving Literature: lost illusions or great expectations?
Conclusion
Notes
Bibliography
Index
SARA THORNTON is Professor of English at the University of Paris 7 Denis-Diderot, France. She studied French literature at the University of London, UK, and at the Ecole Normale Supérieure in Paris before writing her PhD and 'habilitation' on Victorian literature. Publications include David Copperfield: Lectures d'une Oeuvre and Circulation and Transfer of Key Scenes in Nineteenth-century Literature.
