CHARLES HANDY The New Alchemists
ISBN: 9780091799953
作者: Charles B·Handy/Elizabeth Handy
出版社: 7-09999
出版年: 2005-2
页数: 258
定价: 190.0
内容简介
A fascinating and inspirational investigation into the creative and entrepreneurial process.
What drives some people to create something from nothing? Is it ambition, the need for self-fulfillment? Is it about money, power, or even genes? Or, is there a mood of the time that encourages people, and can anyone do it?
The world needs new ideas, new products, new kinds of associations and institutions, new initiatives, art and designs. But these new things seldom come from established organizations. They come from individuals — Charles Handy calls them the New Alchemists, and he has talked to a range of extraordinary people — from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran — to hear from them the secret to turning basic ideas into creative gold. Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments.