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How Industries Evolve

ISBN: 9781578518401

作者: Anita M·McGahan

出版社: HARVARD BUS. SC

出版年: 2003-09-01

页数: 245

定价: $ 39.55

装帧: HRD

内容简介


FROM XEROX TO Enron, great companies have failed to translate extraordinary innovation into better profitability. Why does this happen? Anita M. McGahan argues that companies experience these failures when they break their industries' rules for how change can take hold. In this book, she shows how to develop a strategy that is aligned with the rules of industry change. By understanding and operating within the rules, executives can better appreciate the trade-offs that are unique to their companies' evolutionary path--and make more profitable strategic choices about RandD, alliances, internal venturing, leadership style, compensation, modularization, and time-to-market.

点击链接进入中文版:

产业演变与企业战略

关键词:How Industries Evolve