Applied Management Science

ISBN: 9780471391906

出版社: 7-09999

出版年: 2002-1

页数: 649

定价: 352.0

装帧: HRD

内容简介

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Emphasizes building the most appropriate model possible from the available data. Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem–solving, write a business report, and effectively communicate study results to management. A supporting CD–ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih–Long Chang, and Excel files for every chapter. Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.