Advertising, the Uneasy Persuasion

副标题: Its Dubious Impact on American Society

ISBN: 9780465000807

出版社: Basic Books

出版年: 1986

页数: 288

定价: USD 27.00

装帧: Paperback

内容简介

This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.