Category Killers

副标题: The Retail Revolution and Its Impact on Consumer Culture

ISBN: 9781578519606

出版社: Harvard Business School Press

出版年: 2005-01-07

页数: 256

定价: 257.0

装帧: Hardcover

内容简介

Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco

This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.