Guerrilla Publicity

副标题: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars…Includes Podcasts, Blogs, and Media Training for the Digital Age

ISBN: 9781598698459

出版社: Adams Media

出版年: 2008-09-17

页数: 352

定价: USD 14.95

装帧: Paperback

内容简介

"Guerrilla Publicity, 2nd Edition" is a revised and updated version of "Guerrilla Publicity" (Adams, 2002). It is a complete publicity bible for business owners. The new edition includes new information on: campaign timelines - scheduling a seamless, well-coordinated campaign; media training for the digital age; blogs; photographs, illustrations, and visual aids; tours, Internet tours, and teleconferences; ethnic and specialty markets; podcasts; and, instant messaging.