Unfolding the Napkin_图书大全
Unfolding the Napkin
副标题: The Hands-On Method for Solving Complex Problems with Simple Pictures
ISBN: 9781591843191
出版社: Portfolio Trade
出版年: 2009-12-29
页数: 286
定价: USD 22.00
装帧: Paperback
内容简介
An original workbook companion to the acclaimed business bestseller The Back of the Napkin
Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
?Improve their three "built-in" visual problem solving tools.
?Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
?Instantly improve their visual imaginations.
?Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
作者简介
丹·罗姆
创办DigitalRoam公司，靠着一支笔、一张餐巾纸、一块白板之类低科技含量的设备，培训包括高科技行业、政府机构、金融行业、媒体、广告、零售、娱乐业、旅游业、医疗护理等行业运用视觉化思考的工具，解决各种商务问题。
他培训的公司包括Google、eBay、IBM、通用电气、沃尔玛、微软、时代华纳、富国银行、安泰人寿、纽约联邦储备银行、辉瑞制药等全球500强企业。
其知名著作《餐巾纸的背面》已经由中信出版社出版。
