Shopper Marketing

副标题: How to Increase Purchase Decisions at the Point of Sale

ISBN: 9780749457020

出版社: Kogan Page

出版年: 200911

页数: 256

定价: ￡29.95

装帧: Hardback, Dimensions 234 x 156 MM Language English

内容简介

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

作者简介

Markus Stahlberg and Ville Maila are the CEO and Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

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