Franchising

副标题: Pathway to Wealth Creation (paperback)

ISBN: 9780768682069

出版社: FT Press

出版年: 2003-09-07

页数: 234

定价: USD 34.99

装帧: Paperback

内容简介

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.