T-shirts and Suits_图书大全
T-shirts and Suits
副标题: A Guide to the Business of Creativity
ISBN: 9780953825448
出版社: Merseyside ACME
出版年: 2007-1-5
页数: 112
定价: GBP 15.00
装帧: Paperback
内容简介
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.
作者简介
David has direct experience of leading and managing creative and
cultural enterprises. His practical experience is complemented by
academic qualifications, professional accreditations and membership
of several management institutes.
He uses his knowledge and experience to help creative and cultural
enterprises to become even more successful through specialist training
and consultancy projects.
David adds value to clients’ businesses and organisations internationally
by transferring great ideas, effective techniques and best practice
between industries and sectors, and across national and cultural
boundaries. He empowers clients by helping them to adapt international
best practice to their own local circumstances.
David’s work is internationally respected and he has assisted numerous
businesses, government agencies and not-for-profit organisations in the
UK, India, Canada, the United Arab Emirates, France, Italy, Switzerland,
Egypt, Turkey, Germany, Denmark, South Africa, Singapore, Thailand
and China.
