KEY CONCEPTS IN STRATEGIC MANAGEMENT

ISBN: 9781403921352

出版社: 未定义出版社

出版年: 2005-04-01

页数: 256

定价: $ 33.90

内容简介

"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about.