Fundraising Analytics

ISBN: 9780470165577

出版年: 2008-4

页数: 240

定价: 397.00元

内容简介

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.