Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

ISBN: 9781400157310

出版年: 2008-7

定价: $ 22.59

内容简介

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.