Careers in Advertising

副标题: in Advertising

ISBN: 9780071430494

作者: S·William Pattis

出版社: MGH Trade

出版年: 2004-3

页数: 192

定价: $ 18.02

装帧: Pap

内容简介

This title provides expert guidance on exploring and choosing the perfect job for you. Business competition has reached unprecedented levels in the twenty-first century, forcing companies to pour incredible amounts of money into advertising. Today, ads are more dynamic and creative than ever - and they're everywhere you look. There has simply never been a better time to work in advertising, which means the number of people clamoring to get in the door is greater than ever. With the right knowledge and understanding of the industry, though, you can be the first one inside.Before you invest your time, money, and effort in pursuing a career in the ad world, let "Careers in Advertising" provide you with an accurate portrayal of what various specialties entail, as well as tips for finding and keeping the job that's right for you. Whether your interest lies in television, magazines, direct mail, or the Internet, this updated edition will help you: develop a comprehensive understanding of advertising throughout history; find the specialty that's right for you - copywriting, art directing, account services, research, traffic, public relations, and more; forge a keen understanding of opportunities in your selected field; create the perfect resume and portfolio to get your foot in the door; and, familiarize yourself with current salaries and the best job prospects.With its detailed descriptions of all facets of the field, "Careers in Advertising" will prepare you for what to expect and what to project in order to succeed, no matter which path you choose.