Telecom Management Crash Course

ISBN: 9780071386203

作者: P·J·Louis

出版社: McGraw-Hill Professional

出版年: 2002-6

页数: 372

定价: $ 42.88

内容简介

The period of effortless, double-digit growth and skyrocketing capitalization for telecom carriers is over! The long-term telecommunications market potential is still enormous, but getting there now requires a sharp business and technology savvy. In this resource, P.J. Louis shows telecom service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate. This work features: basics of billing: staying alive; short, smart biz and tech strategies for tough times in telecom; using CRM (Customer Relationship Management) to drive business; how to manage regulatory uncertainty; and how globalization affects every carrier.