Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

ISBN: 9780071393096

作者: Alycia Perry\David Wisnom III

出版社: McGraw-Hill Trade

出版年: 2002-12-01

定价: 127.1

内容简介

How to create a relevant, distinctive brand identity~Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and ima