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WHY INNOVATION FAILS

ISBN: 9781844391066

作者: Franklin

出版社: SPIRO PRESS, UK

出版年: 2005-03-01

定价: 203.6

内容简介


Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using exam

关键词:WHY INNOVATION FAILS